Growth & Recovery Calculator
What could growth and recovery be worth together?
Revenue from extra leads + revenue recovered from existing leads. Use your own numbers to see the whole opportunity.
GROW / New leads
Used to show your current cost per lead, not to predict results.
The lead-flow baseline for your growth estimate.
The percentage increase in leads you want to model.
RECOVER / Existing leads
All new inquiries per month: calls, forms, referrals.
Share of leads that never get a real conversation.
Would have been a real plumbing opportunity.
Share of qualified missed opportunities you could realistically reconnect with.
Share of recovered qualified leads that become sold jobs.
Average approved repair, replacement or project value.
Add it to see an estimated gross profit figure alongside revenue.
Uses your inputs exactly as entered.
- Revenue from new leads / month
- $0
- + Revenue recovered / month
- $11,057
- Estimated additional jobs / month
- 6.14
- = Total monthly revenue opportunity
- $11,057
- Estimated annual gross revenue opportunity
- $132,678
0.0 extra leads / month
Growth: current leads × target increase × qualified rate × conversion rate × job value. Recovery: existing leads × missed rate × qualified rate × recovery efficiency × conversion rate × job value. Total annual = both monthly amounts × 12. Ad spend is context only. Scenarios adjust recovery efficiency and conversion rate.
These calculations illustrate potential gross revenue opportunities based on user-provided assumptions. Actual recoverable revenue, profit, and results may differ. This calculator does not establish that the estimated opportunities are currently being lost.